New Beginning’s with Ruby de Bruijn

A collection that balances tradition and modernity, a clean slate and a kind of boyish romance. I couldn’t have been far off with my conclusion, experiencing Ruby de Bruijn’s magnificent collection on the runway of The Hague’s Royal Academy of Arts, class of 2015.  Her modern minimalistic silhouettes blew us away, reminding us of the time when Dutch modernism made global furore under legendary Dutch collective Le Cri Néerlandais.

“I would like the viewer to experience a moment of a new beginning when seeing my collection.”

A new beginning tells the story of the old fishermen and of little boys who act as grown ups, inspired by traditional Dutch folkloric costumes of the ‘Streekdracht’ and modern minimalism. Combining these elements, Ruby created a clean image by mixing artisanal details with the simplicity of white in a modern silhouette.

“Whether it’s art or design, beauty lies in details. Details are a clever way to force us to look closer, beyond what we see on the surface.”

Signature to Ruby is her attention to craftsmanship, hand-made details, especially embroidery and weaving. Intrigued by the philosophy behind details, that beauty- and often the amazing work behind a garment reveals itself, only once you take a closer look.

Fashion Ruby de Bruijn 
Photography Roos van de Kieft
MUA / Hair Melanie Foëh
Models Job Claassen & Merel Visschedijk
Inquiries & contact: