Meymeh is a city in the province of Isfahan, Iran. The term also refers to the typical pattern of the Meymeh rug that consists of repeated diamonds made up of detailed geometric motifs. The famous rug often features the “Shah Abbas” pattern and in other pieces the field is covered with scrolls, or with small floral motifs. These are usually surrounded by pear designs encircled by small rounded figures, which combined form the outlines of a larger pear, while the intervening spaces in between are filled with small floral forms. The principal line generally consists of floral designs. The secondary line often contains floral vines. Well, whatever the pattern of the rug, the effect is always striking and beautiful; the lines are smooth and in symmetry, and its colours rich and enchanting.
House of Hackney‘s stunning tribute to this delicate Persian rug features a line of furniture, wallpaper and a Ready-to-Wear collection full of its bewildering geometric diamond patterns. The ready-to-wear collection consists out of a series of retro mini-dresses, velvet coats, long silk dresses, trousers and tops- and a contemporary limited edition Eastpak backpack. It isn’t the first time that the Persian carpet has been at the source of inspiration of a designer. Hermes ‘Tabriz‘ AW13 featured a wearable collection inspired by Persian Tabriz carpets. What makes HOH’s collection unique, is that the garments are part of a line of matching interior. It would seem like a decadent Lagerfeld-ish move, but if you have ever wanted to blend in with your wallpaper and sofa- you’re at the right place.
Originally an interior design label, House of hackney was founded in London in 2010 by husband- and -wife Javvy M Royle and Frieda Gormley. Their aim was ‘to take the beige out of interiors’ with an emphasis on quality and design- exclusively made in England. Their creations are non-conformist and rich in botanical prints and colour, kicking against the prevailing aesthetic of our times. Eventually the collections expanded with a matching ready-to-wear collection, blurring the lines between fashion and interior design.
Just in 2015 the House launched ‘HOH x William Morris’, a collection in collaboration with The William Morris Gallery, reimagining the botanical and psychedelic floral designs of the legendary English textile designer. Three key prints from the William Morris archives were selected, based on their stunning symmetrical forms and other-worldly natural motifs. The collection is finalised with the Artemis print– inspired by Vogue editor-in-chief (1963- 1971) Diana Vreeland’s ‘Garden in hell room‘ – as a psychedelic homage to Morris’ work.